 | Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
| Media: | Hardcover | | Author: | Bernd H. Schmitt, Bernd Schmitt | | Publisher: | Wiley | | Release date: | 31 January, 2003 | | List price: | $29.95 | | Our price: | $19.77 that is 34% off! |
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers |
Average rating:  |
| A much-needed book |
| This book provides a comprehensive and much-needed overview of the total customer experience picture. It goes far beyond the highly-touted (and too often disappointing) CRM craze to provide sound strategies for connecting with the customer at various "touch-points." Any company that is serious about treating its customers right could benefit from this book. |
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